New Football Book about the 8 Deadly Sins in Football and Leadership — and How to Avoid Them

New football book: «Why do intelligent people keep making stupid decisions?»

Buy it on Amazon as eBook, Paperback and hardback and soon as audio book – click here.

In this book about fotball management og coaching, the authors draw on their extensive leadership experience to explore why smart people continue to make bad decisions in football — and what clubs can do differently to make winning teams.

If you are a board member, executive, coach, sporting director, supporter — or simply fascinated by leadership and human behaviour — this book will change the way you look at football. While rooted in the game, the lessons extend far beyond sport. At its core, this is a book about leading under pressure and making decisions under uncertainty when the stakes are highest.

It is also a book about coaches: why they are so often judged unfairly, why replacing them rarely works, and how club boards and leaders can create the stability, trust and culture that enable coaches to build to succeed with their teams over time.

When the authors compared the way football is managed with non-sporting companies of similar size, they uncovered staggering differences. And no, these discrepancies cannot be excused by clichés like “the ball is round” or the idea that “football is unique compared to all other businesses.”

After analysing football clubs around the world, the authors found the same destructive patterns appearing again and again.

The book combines dramatic, surprising and often absurd football stories with research, humour and practical tools for building better-run clubs — offering a fresh approach rarely, if ever, seen in football books.

Football is the world’s biggest sport. It is also one of the world’s most emotionally charged industries, where fear, ego, leadership, pressure and politics often shape the future of clubs long before kick-off.

Football is more than a game. It is a mirror held up to society. The same fears, biases, power struggles and leadership failures that shape boardrooms, businesses and politics are played out in football — only faster, louder and under far brighter lights.